Hyundai and Kia Motors: The Early Years and Product Development


Hyundai and Kia Motors: The Early Years and Product Development

 

Korea-US-Global Briefing
Saturday, July 25, 2026​

 

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I am in the process of updating after nearly 15 years. The book examines the origin of not only Hyundai and Kia, but Korean industry. Look for future updates on its release in Kindle and paperback.

From 2012,

Author Don Southerton Announces Hyundai and Kia Motors: The Early Years and Product Development

Author Don Southerton has announced the release of a new publication, Hyundai and Kia Motors: The Early Years and Product Development. The Book provides deep insights into the rise of the South Korean car industry.

Southerton's latest writing weaves first-hand accounts of the challenges experienced by Korean management during the first years of Korean car production with the development of specific models, such as Kia's Brisa, Pride, Sephia, Sportage, and Rio, plus Hyundai's Pony, Excel, and Santa Fe

Southerton notes, “Today we are witnessing a remarkable transformation in Hyundai and Kia brand image, and sales are at a record pace. This accomplishment was decades in the making. Hyundai and Kia Motors: The Early Years and Product Development shares the story behind this success.”

 

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