GS Launches New Logo and Slogan
GS Group Chairman Hur Chang-su announced the that the group formed in the split-up between the founding families of LG Group has replaced the signature, smiling 'LG' with its own logo.
Hur also announced GS's corporate philosophy, which is to realize dreams of a better tomorrow and raise the quality of life for its customers.
"The recent changes, I know, are challenging for everyone. But I urge you to remember that our utmost priority should be to better accommodate consumer needs and become a leader in the energy and retail business," said Hur.
Following the break-up with LG Group, GS plans to focus on energy and retail areas.
Other 13 other affiliates will undergo changes to adopt the new GS name and logo.
Evidence that the split was amiable, Chairman Koo Bon-moo of the LG Group appeared at the announcement to deliver a congratulatory speech.
Koo stressed that despite the divorce, the two companies will maintain the best of ties that had lasted for nearly 60 years between the 'Koos' and the 'Hurs.'
According to the Korea Herald, , this year GS, Korea's seventh-largest group (excluding public firms) aims for nearly $24 billion in sale.
Hur also announced GS's corporate philosophy, which is to realize dreams of a better tomorrow and raise the quality of life for its customers.
"The recent changes, I know, are challenging for everyone. But I urge you to remember that our utmost priority should be to better accommodate consumer needs and become a leader in the energy and retail business," said Hur.
Following the break-up with LG Group, GS plans to focus on energy and retail areas.
Other 13 other affiliates will undergo changes to adopt the new GS name and logo.
Evidence that the split was amiable, Chairman Koo Bon-moo of the LG Group appeared at the announcement to deliver a congratulatory speech.
Koo stressed that despite the divorce, the two companies will maintain the best of ties that had lasted for nearly 60 years between the 'Koos' and the 'Hurs.'
According to the Korea Herald, , this year GS, Korea's seventh-largest group (excluding public firms) aims for nearly $24 billion in sale.
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