All This For A Phone? iPhone Launch Insights
“All This For A Phone?” Apple iPhone Launched I find popular culture, past or present, fascinating. Most often I observe and comment on Korean pop culture—sharing with non-Koreans my experiences and analysis. For a change, the launch of Apple’s iPhone in America and the hype surrounding the product drew my interest. This is perhaps because I see similarities between the iPhone launch and Korea where technology has a huge impact Korea society. My Korean friends would love the iPhone launch. Why? Product launches in Korea come with huge media and promotional blitz. In fact, Seoul with its vibrant consumer population is test market for the latest high tech products before they are introduced across Asia and globally. Excitement and social networking drives sales in Korea. Standing in an upscale San Diego mall just a minute after the local Apple Store reopens, crowds not even there to purchase the iPhone gather to witness the event. One feels the buzz of “an event.” Even those shopping and...