Thoughts on Korean Business by Don Southerton

  I am honored and humbled that my work is showcased in the   Branding in Asia   series on Design Korea. It will run about 30 articles over the next two weeks. Hyundai: From Fast Follower to Game Changer | Branding in Asia Over the past few years, Korean companies, big and small, have sought to become game changers, often to break out of… www.brandinginasia.com A game-changer introduces something with such significant added value that it stands out from the competition. Game-changers transcend traditional business boundaries, dominate their niche, and become the preferred choice for customers, clients, or followers. They become the go-to company, service, expert, or influencer. Crucially, a first mover gains a competitive advantage by being the first to bring a new product or service to the market and establish strong brand recognition and customer loyalty. Over the past few years, South Korean companies, from startups to conglomerates, have aspired to be game changers, o...