Best Market Entry Practices 2025
By Don Southerton I am a strong advocate for Korean global business . I see tremendous opportunities and am passionate about helping Korean brands succeed overseas and enabling international brands to thrive in the Korean market. As I have shared, Korean and global companies must recognize the considerable upfront support and investment required to enter markets outside their home countries. I want to share what I see as best practices for 2025. Step 1: Do your homework Invest time and resources in discovering the local market. Seek an expert knowledgeable about the local market and business sector to conduct an objective, detailed competitive analysis . The report should identify the strengths and weaknesses of the competition within the market, strategies that will give you a distinct advantage, the barriers that may hinder your entry into the market, and vulnerabilities in the competition that can be exploited. Too often, I see a company scratch the surface of its market dis...