Breaking News: SMASHBURGER® TO TARGET SOUTH KOREA FOR 2011 EXPANSION
It's only fitting that this announcement is our 1000th Bridging Culture Worldwide Blog posting. August 30, 2010 04:28 PM Eastern Daylight Time DENVER--( BUSINESS WIRE )--Smashburger ® , a fast-casual “better burger” restaurant concept, has partnered with Bridging Culture Worldwide, a professional consulting, strategic planning and cross-cultural management service, to lead its expansion into South Korea. With Bridging Culture Worldwide’s assistance, Smashburger looks to sign its first South Korean multi unit franchise development agreement in 2011. “We look forward to working with Don Southerton and Bridging Culture Worldwide to connect with multi-unit developers and operators for our expansion into South Korea.” Smashburger’s entry into the South Korean market marks the beginning of a larger international expansion plan that includes other fast-growing economies like the Middle East, Canada, and other Asian countries. Smashburger’s product and concept has proved ve...