Thoughts on Korean Business by Don Southerton

                                                    Branding in Asia Image by Porapak Apichodilo https://www.brandinginasia.com/best-international-market-entry-practices-for-brands-in-2024/ Expanding internationally offers numerous benefits such as access to new markets, customers, workforce, and improved reputation. I am a strong advocate of global business, as it presents great opportunities. I am also deeply passionate about seeing brands succeed in overseas markets. Expanding internationally offers numerous benefits such as access to new markets, customers, workforce, and improved reputation. As Wharton Magazine noted, “…expansion provides diversification and additional revenue, it also exposes one to different methods of doing business.” Frankly, my experience is that global companies looking at market entry for Asia-Pacific countries like Korea, Singapo...

  I’m reposting my recent article in  Branding in Asia. Currently, FDIs in many markets are experiencing a global decline in funding. So, what are the best approaches markets should take for FDI 2024? Foreign direct investment has become a cornerstone for governments and corporations looking to stimulate and sustain business growth. Foreign direct investment plays an important role on a macroeconomic and microeconomic level. We define foreign direct investment (FDI) as investment made by a company in one country into another country’s business or assets. FDI is a crucial aspect of international commerce, but it is also an evolving ecosystem that continues to change and develop over time. Some key benefits of foreign direct investment include: Economic Growth: Countries receiving foreign direct investment often experience higher economic growth by opening up to new markets, as seen in many emerging econom Job Creation: Most foreign direct investment is designed to create new bu...