Korea Lux 2010
By Don Southerton Within academia, I see myself as a cultural historian. From that perspective, consumables can tell us much about a society. Korean Lux and upmarket trends are an area I research and follow carefully. It explains much and helps define what I call Korea 2.0. It has also manifested in, for example, Hyundai Motors' move toward luxury cars like the Genesis. They will soon launch the Equus (pictured above) in the states to compete against Lexus, MB, etc. Another example is Samsung's quest for exceptional and upscale designs. In previous posts, I have shared the link to Korea's upmarket and Lux trends to its Confucian past. That said, it's a society where Lux and upmarket goods serve as status markers. This Chosun Ilbo article notes that high costs do not defer sales, but it encourages some to buy-- since it drives up status value. Interested in entering the Korean market? Need to better understand Korea's drive upmarket? Wondering how status and Kore...