Samsung and LG Locked in Competition
Korea’s top-tier high-tech companies, Samsung Electronics and LG Electronics, are locked in a war of negative publicity strategies. The competition between the two archrivals has been stiff in the past but already this year spokesmen of the two companies have clashed several times in wide-ranging battlegrounds. In Korea, the standoff flared up again last week when Samsung invited reporters to its telecommunications research and development (R&D) center in Suwon and revealed the world’s first push-to-all (PTA) phone. The invitation was attractive as the research center, which has played a key role in developing Samsung’s glittering array of fancy phones, had never before opened to the public. Moreover, Samsung’s unveiling day of Feb. 24 coincided with the opening day of LG’s integrated cell phone R&D center, which was attended by LG group chairman Koo Bon-moo. The ‘’coincidence’’ raised the ire of LG, which claims that Samsung intentionally sabotaged their long-awaited research...