Sony, Samsung, and LG Top Name Brands in Asia
Samsung and LG have been selected as the most influential name brands in Asia-Pacific after Japan's Sony.
Based on a survey of about 2,000 advertising and brand managers and academics worldwide, the online magazine Brandchannel.com said that Samsung retained its second position in brand recognition last year while LG overtook Japanese automaker Toyota in the third spot.
Placing LG third among brands with the most impact, American-based Brandchannel said that Korea's second-largest conglomerate appears to be trying to beat Samsung at its own game by countering a traditionally poor image with a better quality product.
The magazine also said that LG's strategy to create a halo effect on other products through loyalty to the company's mobile phones seems to have paid off. LG sold more than $44 million in handsets in 2004, beating Sony Ericsson to place fifth in the global mobile phone market.
Ranking fifth in Asia-Pacific is Australia's Lonely Planet, the best selling travel guidebook in the world. Rounding out the top 10 in the region are Singapore Airlines, Australian airline Qantas, financial services giant HSBC, Japanese automaker Honda and Australia's nudie drinks.
Globally, Apple was chosen as the brand with the most global impact in 2004, with its iMacs, iPods and iTunes.
The world's No. 1 search engine Google ranked second last year after taking the top position for the previous two years.
Following are U.S. coffee chain Starbucks and Swedish furniture maker IKEA and Arab news channel al-Jazeera.
Based on a survey of about 2,000 advertising and brand managers and academics worldwide, the online magazine Brandchannel.com said that Samsung retained its second position in brand recognition last year while LG overtook Japanese automaker Toyota in the third spot.
Placing LG third among brands with the most impact, American-based Brandchannel said that Korea's second-largest conglomerate appears to be trying to beat Samsung at its own game by countering a traditionally poor image with a better quality product.
The magazine also said that LG's strategy to create a halo effect on other products through loyalty to the company's mobile phones seems to have paid off. LG sold more than $44 million in handsets in 2004, beating Sony Ericsson to place fifth in the global mobile phone market.
Ranking fifth in Asia-Pacific is Australia's Lonely Planet, the best selling travel guidebook in the world. Rounding out the top 10 in the region are Singapore Airlines, Australian airline Qantas, financial services giant HSBC, Japanese automaker Honda and Australia's nudie drinks.
Globally, Apple was chosen as the brand with the most global impact in 2004, with its iMacs, iPods and iTunes.
The world's No. 1 search engine Google ranked second last year after taking the top position for the previous two years.
Following are U.S. coffee chain Starbucks and Swedish furniture maker IKEA and Arab news channel al-Jazeera.
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