CS Group Launches New Logo Heralding Split From LG
GS Group, now ranked 14th-largest in the local Korean corporate sector, was born last year in July after LG Group decided to split its operations between the two founding families - Koo and Hur . This ended a 57-year partnership.
"We hope to build a top global company that is profitable, clean and contributes to society in the fullest," said Hur Chang-su, chairman of the group.
To launch the new business group, a new logo has been created . The new logo was a joint effort between GS and Landor, a U.S.-based company specialized in creating corporate logos.
The lgo features the colors orange, green and blue that are meant to symbolize ideas such as progressiveness, a strong service mind and transparent corporate governance.
With nine affiliates under its wing, GS Group will focus on energy and retail. LG Group strengthened its electronics and chemical divisions.
On Mar. 31, GS will completely dispense with the LG moniker. Sister firms such as LG-Caltex Oil Corp. and LG Retail will switch to GS-Caltex Oil and GS Retail, the company's public relations team said.
"Our biggest job will be to create a new corporate image for GS Group and support the affiliates to excel as both individual companies and part of a larger corporation," said Hur.
"We hope to build a top global company that is profitable, clean and contributes to society in the fullest," said Hur Chang-su, chairman of the group.
To launch the new business group, a new logo has been created . The new logo was a joint effort between GS and Landor, a U.S.-based company specialized in creating corporate logos.
The lgo features the colors orange, green and blue that are meant to symbolize ideas such as progressiveness, a strong service mind and transparent corporate governance.
With nine affiliates under its wing, GS Group will focus on energy and retail. LG Group strengthened its electronics and chemical divisions.
On Mar. 31, GS will completely dispense with the LG moniker. Sister firms such as LG-Caltex Oil Corp. and LG Retail will switch to GS-Caltex Oil and GS Retail, the company's public relations team said.
"Our biggest job will be to create a new corporate image for GS Group and support the affiliates to excel as both individual companies and part of a larger corporation," said Hur.
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