LG Group Chairman Promotes LG Global Branding
During an address to 400 executives gathered at company headquarters in Yeouido section of Seoul, LG Group head Koo Bon-moo announced the adoption of a new management road map that stresses fair play, innovation and thorough brand management.
The major Korean conglomerate said it expects the "LG Way" to advance the realization of its goal to become a global top brand.
LG has a long-term vision of cultivating the LG name as one of the top three global brands in the group's core sectors of electronics, information technology and chemicals. The announcement on March 22, 2005 marked the 10th anniversary of the LG brand. The business group had originally sold products under the GoldStar label.
Interestingly, the conglomerate hopes that the "LG Way" will establish a strong corporate culture unifying its employees.
LG recently completed the separation of its operations between the two founding families to end a 57-year-old alliance. The group is now set to rebuild itself as a global electronics and chemicals leader. Many industry see the move positively and a heralding transparency with the conglomerate.
The newly separated GS Group will focus on energy and retail.
Finally, chairman Koo Bon-moo called for thorough brand management amid its growing importance in raising corporate value. Koo noted, "We must only use the LG brand on businesses and products that can be number one. There should be no incident of misuse or abuse of the brand through thorough management," The chairman also called for employee efforts to make products and services that move people while making LG a company sought after by talented jobseekers.
The major Korean conglomerate said it expects the "LG Way" to advance the realization of its goal to become a global top brand.
LG has a long-term vision of cultivating the LG name as one of the top three global brands in the group's core sectors of electronics, information technology and chemicals. The announcement on March 22, 2005 marked the 10th anniversary of the LG brand. The business group had originally sold products under the GoldStar label.
Interestingly, the conglomerate hopes that the "LG Way" will establish a strong corporate culture unifying its employees.
LG recently completed the separation of its operations between the two founding families to end a 57-year-old alliance. The group is now set to rebuild itself as a global electronics and chemicals leader. Many industry see the move positively and a heralding transparency with the conglomerate.
The newly separated GS Group will focus on energy and retail.
Finally, chairman Koo Bon-moo called for thorough brand management amid its growing importance in raising corporate value. Koo noted, "We must only use the LG brand on businesses and products that can be number one. There should be no incident of misuse or abuse of the brand through thorough management," The chairman also called for employee efforts to make products and services that move people while making LG a company sought after by talented jobseekers.
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