Samsung Hopes to Dominate MP3 Global Market
Samsung Electronics is going global with its MP3 player business. The electronics giant hopes to aquire a huge share of the world’s music player market.
During a demonstration of its new MP3 players, Korea's biggest electronics company vowed to raise its market share to the mid 20 percent range in the global music player market by 2007 to become the world’s top MP3 maker, overtaking U.S.-based Apple. It unveiled six new MP3 players, including shock-proof HDD players and flash memory players with game functions.
The company also plans to aggressively market itself in emerging overseas markets, including China and Russia. It will produce more than 5 million players this year, 4 million of which will be exported. As part of that effort, it will invest US$40 million in overseas marketing and carry out massive promotional activities in China and Europe.
The Korean electronics maker sold 1.7 million units of music players last year, while its rival Apple posted sales of 8 million.
Samsung executive Ahn Tai-ho said his company had the edge over Apple in marketing ability, adding it would make most of its global network to dominate the world’s MP3 market.
During a demonstration of its new MP3 players, Korea's biggest electronics company vowed to raise its market share to the mid 20 percent range in the global music player market by 2007 to become the world’s top MP3 maker, overtaking U.S.-based Apple. It unveiled six new MP3 players, including shock-proof HDD players and flash memory players with game functions.
The company also plans to aggressively market itself in emerging overseas markets, including China and Russia. It will produce more than 5 million players this year, 4 million of which will be exported. As part of that effort, it will invest US$40 million in overseas marketing and carry out massive promotional activities in China and Europe.
The Korean electronics maker sold 1.7 million units of music players last year, while its rival Apple posted sales of 8 million.
Samsung executive Ahn Tai-ho said his company had the edge over Apple in marketing ability, adding it would make most of its global network to dominate the world’s MP3 market.
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