KIa Motor America to Build Design Center

Kia Motors America said it would build a design studio at its new $70-million headquarters complex in Orange County California. With the distinct branding of both Hyundai and Kia, the new design facility is part of an effort for Kia to distinguish itself from Hyundai Motor and develop unique Kia car designs. Likewise, Hyundai will develop cars that fit its new branding image.

The South Korean automakers now share a state-of-the-art studio in Irvine, which will continue to be used by Hyundai designers after Kia's $17-million, 65,000-square-foot design facility is completed early in 2007.

Kia broke ground Friday July 22 on its new headquarters site.

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