Korean LCD Giants Launch New Mass Production Lines



Samsung Electronics and LG.Philips LCD simultaneously started the mass production of larger TV panels at their newest fabrication lines on Sunday Jan. 1 2006. This foretells an uphill battle for the leadership of the liquid-crystal display (LCD) market.

LG.Philips LCD, a joint venture between LG Electronics and Royal Philips Electronics, announced on Sunday that it opened its seventh-generation LCD factory in Paju, north of Seoul. Samsung, the current market leader, also said that it started mass production at its second seventh-generation LCD line in Tangjong, south of Seoul, named 7-2 Line.

Both Samsung and LG Philips factories will churn out 45,000 LCD plates per month.

The opening of the new facilities are a few months ahead of the companies’ original plans, as they are competing to gain control of the industry standard for LCD panel size. Samsung cuts one seventh-generation plate into eight 40-inch panels or six 46-inch panels, while LG.Philips makes eight 42-inch or six 47-inch panels.

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