Korea's No-gratuity Culture Changing--Some New Guidelines

One question I frequently get asked is " Should I tip for services in Korea?" I usually find it more common in the western-style hotels. But, like this Korea Times article notes, things are changing. Here are some guidelines.



When Gary Barth, a 36-year-old freelance writer, first moved to Seoul in 1999 after marrying his Korean wife, there was one thing he kept doing by accident.

I would absent-mindedly leave a thousand won or two on the table after dining out, and then owners would run after me to return the money, he said. I had to get used to the no-tip culture here.

Like Barth from the U.S., many foreigners from Western countries say they were pleasantly welcomed by the no-gratuity culture in Korea, as the common idea here is that service shouldn't call for additional payment.

However, the conventional understanding is slowly inching toward more Western, as more high-end service businesses are spreading the idea that a good tip follows good service.

From hotels, restaurants to beauty shops, tips are no longer a stranger to both service recipients and providers.

It's now very much understood that our customers will leave a tip after a haircut, said Kim Hyang-mi, a senior stylist at Tony & Guy, a posh beauty salon in southern Seoul. The question is not are they going to leave a tip? but how much will they give?

Ko Chang-hyeon, a manager at a pricey steak house in Bundang, south of Seoul, said his patrons are kind to leave a generous gratuity not only to their direct waiter staff, but to him as well.

It's their way of showing appreciation, but the amount is a little over the top sometimes, said Ko, explaining that some leave more than a 30 percent tip.

A men's suit sales agent for Shinsegae Department Store agreed that select customers are overly generous in the shopping business, too.

Whenever I find that perfect suit'' for some of my top clients, they thank me with `allowance money,' which I would call too much to be a tip, he said.

To this end, the Korean Consumer Researcher, a local consumer culture institute, said there's nothing wrong with tipping, but the lack of understanding can be a problem.

Many people aren't aware that a tip is usually 15 to 20 percent of the bill, so Koreans, too generous at times, tend to leave more than they should,'' said Lee Kyung-ae, a researcher of consumer behavior. That raises the bar of expectations.

She stressed that the practice of tipping is not for the rich, but a day-to-day custom for those mainly in the U.S. and Europe.

Gratuity may sound simple, but it can be manipulated into a bribe, too, said Lee, explaining that some customers may think that they deserve more than others just because they leave a fat tip.''

Tips keep their intended meaning only when it's kept as a measure of etiquette, she said.

Comments

  1. Anonymous4:17 PM

    Tipping is a scourge on the consumer.
    Tipping at the end doesn't guarantee good service. I still get the inattentive cashiers, hair stylists who handle my hair as if they were cutting weeds, and careless wait staff who bring out the wrong order. I never had these problems while living in non-tipping Japan.
    Tipping should be stamped out.

    ReplyDelete
  2. Interesting, some in Korea may not see Tipping and its direct relationship to outstanding service.

    ReplyDelete

Post a Comment

Popular posts from this blog

25 Insights from Korea Facing, “Secrets for Success in Korean Global Business”

Best Market Entry Practices 2025

North Korea’s Leader, Kim Jong Un’s daughter, Kim Ju Ae, and what it signals about the future of North Korea