I Have a Korea Question, or Two

 

Don Southerton

A hot topic recently has been...1) What exciting brands would Korea be interested in…

In the past, this has ranged from COSTCO, IKEA, and more recently, trendy Shake Shack and Blue Bottle Coffee (Long time success, Starbucks, did a very soft start initially)…

BTW one, I often get requested is In-N-Out Burger, which still wants to focus on the U.S. market. 

That said, please share what U.S.(or EU) brand may be interesting in Korea’s dynamic market. Again this can be a Brand, product, Food and Beverage, or service...

And 2), have a Korean brand or company in mind for the U.S. market?

I would be very interested in your thoughts.

Dsoutherton@bridgingculture.com


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